MARTY SMYTH

User Experience (UX) Designer | Human-Centered Design Specialist

London, UK | 📞 07308 286728 | ✉️ martysmythdesign@gmail.com

SUMMARY

Strategic and empathetic UX Designer with 4+ years of experience delivering user-first digital experiences at scale. Skilled in creating seamless user journeys, high-fidelity prototypes, and turning complex problems into clear, accessible interfaces. Musician turned designer - creative, analytical, and passionate about human-centered experiences.

PROFESSIONAL EXPERIENCE

UX Design

2021-2025 Bord Gáis Energy – Dublin, Ireland

Key Impact:

  • Drove end-to-end UX projects across energy services platforms used by thousands of customers.

  • Collaborated with product and engineering teams to deliver user-centered solutions that balanced technical feasibility and business goals.

UX Methods & Responsibilities:

  • User Research: Led qualitative interviews and usability testing; interpreted analytics to uncover friction points in key customer journeys.

  • Journey Mapping: Developed detailed service blueprints and user flows to visualize pain points and propose seamless user journeys.

  • Interface Design: Created responsive interfaces using Sketch, adhering to an established design system and accessibility standards (WCAG).

  • Prototyping: Built high-fidelity prototypes in Axure RP to rapidly test hypotheses and gather stakeholder and user feedback.

  • Agile Collaboration: Embedded in a cross-functional Scrum team with developers, PMs, QA, and stakeholders.

  • Advocacy: Acted as UX lead on multiple project - championing user needs and building alignment across teams.

SELECTED PROJECT WORK

  • One Stop Shop: Designed a guided, user-friendly flow for residential customers exploring energy-efficient home upgrades — increasing clarity around options, eligibility, and registering an expression of interest.

  • Mega Menus: Helped redesign the primary navigation system with a structured mega menus, enabling faster access to high-priority services and content.

  • Notification Banner: Developed a scalable UX pattern for time-sensitive system alerts and service disruptions — balancing visibility with minimal friction.

  • Site-wide search: Improved discoverability through a reimagined site-wide search experience.

EDUCATION

BA (Hons) Graphic & Digital Design (First Class Honours)
Letterkenny Institute of Technology | 2018–2021

Level 5 Certificate in Marketing Practice & Digital Marketing (Distinction)
Rossan College | 2017–2018

BA Fine & Applied Art (Year 1 Completed)
University of Ulster | 2004–2005

BTEC Foundation Diploma in Art & Design (Distinction)
NW Regional College | 2003–2004

CREATIVE BACKGROUND (UX-ENHANCING EXPERIENCE)

Freelance Designer & Creative Director
2008 – Present

  • Delivered UX-informed branding, websites, and campaign materials for music and arts clients.

  • Applied user empathy, storytelling, and emotional design to visual narratives.

Musician & Educator

  • Built deep audience understanding through live feedback, iteration, and performance.

  • Taught 1:1 music lessons—translating complex ideas into user-friendly formats, a skill mirrored in UX problem-solving.